If you are thinking of selling your home, chances are you're caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. 
 
» Introduction: Emotion vs. Reason
» De-Personalizing the House
» Removing Clutter, Though You May Not Think of it as Clutter
» Fixing up the House Interior
» Fixing up Outside the House
 
 
» Meeting with Realtors
» Which Realtor Do You Choose?
» What Happens Behind the Scenes
» Dropping Your Price ... Too Late?
 
 
» Open Listings
» One-Time Show
» Exclusive Agency Listings
» Exclusive Right to Sell
 
 
» Price and Terms of Sale
» Lockbox - Yes or No?
» Real Estate Commission
» Multiple Listing Service
» Agency Duties of a Listing Agent
» Resolution of Disputes
 
 
» Is the Commission Negotiable?
» How and When the Commission is Earned
» "Hot Market" Under-Pricing Strategy - Commission Issues
 
 
» The "Real" Role of a Listing Agent
» Preliminary Marketing - the "For Sale" Sign
» Preliminary Marketing - Flyers and the Brochure Box
 
 
» The Multiple Listing Service
» Office Preview
» Broker Previews and Culinary Delights
» Office Flyers
» Marketing Sessions
 
 
» The Purpose of Advertising in General
» Real Estate Company Advertising
» Individual Agent Advertising
» Neighborhood Announcements
» Open Houses
 
 
» Convenience and Availability
» Why You Should Not Be Home
» Lighting, Fragrances, Pet Control and More
» Keeping the House Tidy and Neat